{"id":2404,"date":"2025-04-30T01:42:26","date_gmt":"2025-04-30T01:42:26","guid":{"rendered":"https:\/\/revistapotencialhumano.com.mx\/revistadigital\/?p=2404"},"modified":"2025-04-30T01:45:48","modified_gmt":"2025-04-30T01:45:48","slug":"big-data-ia-y-blockchain","status":"publish","type":"post","link":"https:\/\/revistapotencialhumano.com.mx\/revistadigital\/big-data-ia-y-blockchain\/","title":{"rendered":"Big Data, IA y blockchain"},"content":{"rendered":"\n

La industria inmobiliaria est\u00e1 viviendo una transformaci\u00f3n sin precedentes gracias a la tecnolog\u00eda, redefiniendo la manera en que se compran, venden y administran propiedades. Lo que antes depend\u00eda de tr\u00e1mites largos, asesor\u00edas presenciales y decisiones basadas en intuici\u00f3n, hoy se agiliza con datos en tiempo real, automatizaci\u00f3n y herramientas digitales que optimizan cada etapa del proceso.<\/p>\n\n\n\n

Esta evoluci\u00f3n no solo beneficia a compradores y vendedores, sino que tambi\u00e9n impulsa a los desarrolladores y agentes a adaptarse a un ecosistema m\u00e1s din\u00e1mico y competitivo. Al respecto, Agust\u00edn Levy, CEO del grupo inmobiliario Levy Holding comenta que \u201cEl panorama inmobiliario ha cambiado para siempre. Las empresas que entienden el poder de la tecnolog\u00eda podr\u00e1n mejorar su eficiencia operativa para redefinir la experiencia de sus clientes. La digitalizaci\u00f3n no es una opci\u00f3n, es una necesidad para cualquier actor que quiera mantenerse relevante en el mercado\u201d.<\/p>\n\n\n\n

El sector inmobiliario en M\u00e9xico atraviesa una modernizaci\u00f3n acelerada, impulsada por la adopci\u00f3n de nuevas tecnolog\u00edas que diferencian a las empresas l\u00edderes. Compartimos con ustedes algunos puntos respecto a innovaci\u00f3n a tomar en cuenta este a\u00f1o:<\/p>\n\n\n\n

Digitalizaci\u00f3n y Big Data: <\/strong>El an\u00e1lisis de grandes vol\u00famenes de datos permite tomar decisiones m\u00e1s precisas sobre precios, tendencias y comportamiento del consumidor. De acuerdo con McKinsey & Company, las empresas que adoptan an\u00e1lisis de datos avanzados tienen un 20% m\u00e1s de rentabilidad y un 30% menos de costos operativos.<\/p>\n\n\n\n

PropTech: <\/strong>Las plataformas PropTech facilitan transacciones en tiempo real y eliminan intermediarios. En 2023, este mercado alcanz\u00f3 un valor de 30 mil millones de d\u00f3lares y se espera que crezca un 15% anual hasta 2032, cuando podr\u00eda superar los 119 mil millones de d\u00f3lares.<\/p>\n\n\n\n

\u201cEl mercado est\u00e1 demandando rapidez y transparencia. Las plataformas PropTech reducen barreras y acercan a compradores e inversionistas con herramientas digitales que antes parec\u00edan impensables.\u201d, comenta Levy.<\/p>\n\n\n\n

Inteligencia artificial:<\/strong> Desde la automatizaci\u00f3n de procesos hasta la personalizaci\u00f3n de servicios, la IA optimiza la valoraci\u00f3n de inmuebles y la segmentaci\u00f3n de clientes. Seg\u00fan la National Association of Realtors, el 65% de los agentes ya usa IA, agilizando tiempos y reduciendo costos. La IA no solo predice precios de propiedades con base en miles de variables, sino que tambi\u00e9n crea experiencias personalizadas para los clientes, a trav\u00e9s de asistentes virtuales o chatbots.<\/p>\n\n\n\n

Levy lo resume: \u201cLa IA es capaz de hacer que el proceso de compra y venta sea m\u00e1s \u00e1gil, m\u00e1s eficiente y, sobre todo, m\u00e1s inteligente. Las empresas que implementen estas soluciones avanzadas tendr\u00e1n una ventaja significativa sobre aquellas que no lo hagan\u201d.<\/p>\n\n\n\n

Blockchain<\/strong>: Un aliado clave en la industria inmobiliaria, principalmente por su capacidad para garantizar transacciones seguras y transparentes. Seg\u00fan el Deloitte Real Estate Survey, el 60% de los profesionales inmobiliarios creen que esta tecnolog\u00eda reducir\u00e1 el fraude y acelerar\u00e1 las compras en los pr\u00f3ximos 5 a\u00f1os. Adem\u00e1s, la tokenizaci\u00f3n inmobiliaria est\u00e1 permitiendo fraccionar propiedades en peque\u00f1as unidades de inversi\u00f3n, facilitando el acceso a una base de inversores m\u00e1s amplia.<\/p>\n\n\n\n

Smart contracts (contratos inteligentes):<\/strong> Programas inform\u00e1ticos dise\u00f1ados para ejecutarse autom\u00e1ticamente a medida que las personas o empresas involucradas en un acuerdo van cumpliendo con las cl\u00e1usulas de este. Las transacciones se pueden realizar sin necesidad de intermediarios, reduciendo costos, tiempos y riesgos de fraude.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Construcci\u00f3n sostenible e IoT: <\/strong>La innovaci\u00f3n no solo se limita a las transacciones. La construcci\u00f3n sostenible y el uso de Internet de las Cosas (IoT) est\u00e1n creando edificios inteligentes, con sistemas que gestionan de forma eficiente el consumo energ\u00e9tico y los costos operativos. Seg\u00fan el World Economic Forum, el uso de IoT en edificios puede reducir el consumo de energ\u00eda en un 25% y los costos operativos en un 30%. Adem\u00e1s, la impresi\u00f3n 3D en construcci\u00f3n ha reducido los costos en un 50% y acelerado los procesos hasta en un 70%.<\/p>\n\n\n\n

\u201cHoy m\u00e1s que nunca, los consumidores valoran la sostenibilidad. Las edificaciones no solo deben ser eficientes, sino tambi\u00e9n respetuosas con el medio ambiente. La tecnolog\u00eda en la construcci\u00f3n nos permite construir un futuro m\u00e1s ecol\u00f3gico y responsable\u201d, comparte Agust\u00edn Levy<\/p>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

Desde plataformas que acercan propiedades a compradores con solo un clic, hasta inteligencia artificial que predice tendencias del mercado y blockchain que garantiza transacciones seguras, la innovaci\u00f3n est\u00e1 redefiniendo la manera en que compramos, vendemos e invertimos en bienes ra\u00edces.<\/p>\n\n\n\n

Agust\u00edn Levy concluye: \u201cLa clave del \u00e9xito en la industria inmobiliaria est\u00e1 en entender y aprovechar estas nuevas tecnolog\u00edas. Quienes no lo hagan, probablemente no sobrevivan a los pr\u00f3ximos a\u00f1os. El futuro ya est\u00e1 aqu\u00ed, y est\u00e1 lleno de oportunidades\u201d.<\/p>\n\n\n\n

Acerca de Levy Holding<\/strong><\/strong><\/p>\n\n\n\n

Levy Holding es un grupo empresarial integral y aut\u00f3nomo enfocado al desarrollo inmobiliario, que busca innovar y ofrecer la mejor calidad en todos sus proyectos, siempre tomando en cuenta la sustentabilidad y el factor humano que hay detr\u00e1s de ellos. Para m\u00e1s informaci\u00f3n puedes consultar la p\u00e1gina www.levyholding.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Las claves del real estate del futuro
\nColaboraci\u00f3n por Levy Holding<\/p>\n","protected":false},"author":1,"featured_media":2411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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